Channels. Planning. Analytics.
The coolest looking website or logo won’t get you far without a plan. Where are your targets? What’s the best way to reach them and when? What tools are you using? How are you tracking your ROI?
Whether you need a years’ worth of planning or just one campaign mapped out, we will work with you to identify the best timing and components to get your message across to the right audience.
Channels
These days, you’re bombarded with advertising platforms and promotional techniques that you “need” to use to be successful. We’ll help you determine the best channels and techniques to reach your specific targets.
Don’t blindly throw money at that new advertising platform or waste time and resources on social media your customer isn’t even using. Talk to us first.
Planning
Now that you know which channels to use, how are you rolling it all out?
We’ll work with you to put together a marketing timeline of promotions, events, affiliations, ad campaigns and collateral releases. We’ll help you identify what your goals are and the best methods and timing to reach them.
We’ll also automate the process wherever possible and be as involved in the roll-out as much as you need us.
Analytics
A marketing plan is great and absolutely necessary for success. But how do you know if it’s successful?
We’ll set up ways to track your ROI and the effectiveness of your campaigns. We’ll work with your current CRM system (or recommend one, if necessary), e-mail marketing preference and sales team to tie it all together.
Most importantly, we’ll help you sort through the data and reports to make informed decisions on your future marketing efforts.