Brand Strategy. Brand Messaging. Brand Identity.
Your brand is your identity in the market. It’s the emotional aftertaste people are left with after their experience with you; and crafting or revitalizing a brand is one of our greatest strengths. We will work with you to identify how you want your audience to perceive you and ensure all aspects of your marketing program are in line with that message.
Brand Strategy
We will work with you to discover your position in your market. We’ll discuss your strengths and weaknesses, research your competition and formalize your value proposition.
From there, we’ll pinpoint what target(s) most benefit from your product or service and create an ideal customer avatar to focus your messaging and imagery toward.
This positioning statement and ideal customer avatar will be included in a Brand Guidelines document you can use to align your team and all marketing efforts moving forward.
Brand Messaging
How does your brand speak? What language does your target want to hear from you? What’s the message you want people to take away from their encounters with you?
We’ll identify a brand voice along with key phrases that encapsulate your brand’s core values and mission. This messaging and tone will be used across all your marketing channels to provide cohesiveness.
Brand Identity
Your brand’s visual identity is that all-important first impression and the cornerstone of your brand. From corporate brochures to small business post cards, your brand identity must be cohesive and compelling.
Logo design, typography, color palettes and imagery combine to create a visual representation of your brand that appeals to your target market.
Everything is formalized and included in your Brand Guidelines document to maintain a cohesive “look” in all your marketing.
Need help launching your brand to your team? We can create mock-ups of what your brand will look like in the real world along with any presentations or materials you may need to get everyone on board.
Need help launching your brand to the world? We can create any digital or print advertising, materials, graphics, swag or signage you may need. We’ll also help you plan the launch.